The new Star Trek film, Star Trek Into Darkness, opens this Summer.  For some folks it’s hard not to pore over various minutiae of the film, even though many of the key points are still shrouded in mystery.  Now you can do something besides try to figure out if Sherlock‘s Benedict Cumberbatch is Khan.  There’s a game headed your way, with all sorts of social networky-type things to link, scan and generally ogle.

Though I have to admit I’m not the gaming type, I am a sucker for an app.  Plus, it looks like there may be some geocaching to be had, and who doesn’t love a treasure hunt?  So you may just see me gettin’ my Star Trek on!

Oh, and Star Trek Into Darkness is slated for a May 17. 2013 release.  Even the poster says so.

The full press release after the jump!

FOR IMMEDIATE RELEASE

PARAMOUNT PICTURES AND QUALCOMM ANNOUNCE UNPRECEDENTED “STAR TREK INTO
DARKNESS” APP USING CUTTING EDGE TECHNOLOGIES

KICK-OFF WILL BEGIN WITH THE ABILITY TO UNLOCK THE FIRST OF MANY SURPRISES DURING
THE SECOND QUARTER OF THE BIG GAME THIS FEBRUARY

LAS VEGAS, NV (January 7, 2013) – Paramount Pictures, a division of Viacom Inc., and
Qualcomm Incorporated (NASDAQ: QCOM), through its subsidiary Qualcomm Labs, Inc., today
announced that Gimbal™ context awareness technologies will be used to deliver exclusive
content and advanced real world game experiences for the “STAR TREK INTO DARKNESS”
application based on the upcoming movie from J.J. Abrams.

These cutting edge technologies are being showcased in a never before-seen way and will
enable users to automatically engage with a wealth of movie related materials by utilizing their
real-life surroundings to auto-complete integrated missions by employing audio scan, geo-
location recognition, and image recognition functionality powered by Qualcomm Vuforia. The
“STAR TREK INTO DARKNESS” app will launch at the end of January. Qualcomm’s Chairman
and CEO Dr. Paul E. Jacobs made the announcement today during his keynote address at the
International CES show in Las Vegas.

During the second quarter of the big game, the app will allow users the ability to unlock the
first of many surprises during the airing of the “STAR TREK INTO DARKNESS” tv-spot, making
this one of the most unique and interactive apps ever created for a movie. As a bonus, users
who register for the app will be automatically entered into a sweepstakes for the chance to win
a VIP trip to the U.S. premiere. To be the first to get the app and enter the sweepstakes, visit
www.StarTrekMovie.com/CES.

“We are excited about collaborating with Paramount on this app as it further brings to life
Qualcomm’s vision of the digital sixth sense, where devices intelligently interact with the world
around you,” said Dr. Jacobs. “By leveraging the Gimbal platform, this app harnesses the power
of the smartphone to bridge the digital and physical world, allowing the studio to market the
film in the real world and simultaneously bring users into the film’s story and world.”

Highlights of the “STAR TREK INTO DARKNESS” app include:

• An audio scan function that can be turned on to automatically recognize and reward users for
watching “STAR TREK INTO DARKNESS” content on TV and other media;

• An image scan function that enables users to interact with images printed or viewable in the
real world;

• A geofencing function for location-based experiences;

• New “STAR TREK INTO DARKNESS” content, such as videos, images and wallpapers delivered
directly to users’ mobile devices;

• Exclusive opportunities and special offers only available to app users;

• One lucky sweepstakes winner will be rewarded with the grand prize of attending the “STAR
TREK INTO DARKNESS” U.S. premiere.

“STAR TREK INTO DARKNESS” is written by Roberto Orci & Alex Kurtzman & Damon
Lindelof and directed by J.J. Abrams. Abrams is producing with Bryan Burk through Bad
Robot Productions, along with Lindelof, Kurtzman and Orci. Jeffrey Chernov and Skydance
Productions’ David Ellison, Dana Goldberg and Paul Schwake are the executive producers.

“STAR TREK INTO DARKNESS” opens in theaters everywhere May 17, 2013.

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No purchase necessary. Open to US and Canadian (excl. Quebec) residents age 13 or older.
Enter by 1/11/13. For details and restrictions, see Official Rules at www.StarTrekMovie.com/
CES.